Then you turn the page and you see:
Did you notice anything?
The trail of packaging left behind the vanishing lunch meat is a given; we are not supposed to notice it. It says so right there on the page. “Now you see it… Now you don’t.”
Is there any value in taking the time to notice the assumptions embedded in these kinds of messages before they wash over us like a morphine drip? For example, what do ads for kitchen garbage bags, a stopover for those invisible lunch meat packages, assume? Kitchen scraps are garbage. It follows that your kitchen garbage stinks (Buy the scented bags...). It's unsightly (There's a new "blackout" bag you can buy...) and it's messy (Good news! You can buy bags that are strong enough hold a piano...).
These ads wouldn't fly without a widely accepted assumption that kitchen compost is garbage. Without it, those pine fresh nylon-reenforced roles of plastic would join the Bacon Genie in the Hucksters Hall of Fame.
- Hefty Blackout Bag Commercial - Video
- "The Smell is in your kitchen" - Video
- Hefty Ulta Flex Bags - Video
- Hefty Steel-Sak Bags - Video
- Jackie Chan Hefty Ad - Video
- 9 News Colorado - Garbage Bag Face Off - Video
"Someday, we'll look at that and say, 'You're kidding? People did that?'"